Learn to take exceptional product photos that SELL. All levels welcome.
"I can't stress this enough … it's so important to have photos that appeal to the customer." Kim Konen, former Etsy employee and full-time Etsy seller, Etsy Conversations
Workshop Part I: Lecture
Demystify product photos with Rachel Potucek of The People's Soap Company. Rachel will break down what makes an eye-popping, brand-searing photo. Learn best practices for e-commerce, social media, craft show applications, and retail pitches.
Rachel's photos have been featured by Etsy and Unique LA, the largest modern maker's festival in Los Angeles county. She has a 100% acceptance rate to craft festivals and wholesale accounts in the US and internationally.
Workshop Part II: Demo: Photo Stations
Explore three simple types of product photography setups you can do at home, and learn which is right for you. Featuring Aleksey Volchek, Long Beach-based photographer whose 10+ years of photography experience include product photography and a degree in Marketing from CSULB.
Workshop Part III: Hands-on Practice
With help from Aleksey and Rachel, you will practice taking your own product photos. You're free to roam MADE in Long Beach's creatively inspiring spaces, or opt for a white-background photography station provided for you.
SPECIAL GUESTS!!
Featuring local experts of the national handmade community you need to know!
Dave Conrey
Fresh Rag
Dave Conrey is an author, artist, and podcaster. Before launching his own brand, he worked for two decades as a marketing professional, graphic designer, and art director. His latest project, the Creative Badass Challenge is a free, 30-day program that helps all types of creative people get past the obstacles we all come across in our daily lives.
Sharon Fain
Academy of Handmade Artists and Supporters & Right Brain PR
Sharon Fain co-founded AHAS to support handmade businesses with resources, inspiration, ideas and in-person events. Sharon also works with handmade artists through her public relations and communications agency Right Brain PR. She helps creatives with writing (having herself contributed to Design*Sponge), strategy and media relations.
What to Bring
Bring a camera and a product to shoot. Smartphone cameras OK. Photo props optional. Bring a notepad and questions. Don't want to shoot yet? Feel free to observe. This is a welcoming, friendly environment safe for beginners and all levels. Because hey, we've all been there.
